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Advertising cookies are used to provide visitors with relevant advertisements and marketing campaigns. These cookies track visitors on websites and collect information to deliver personalized advertisements.
Cookies, device identifiers or similar online identifiers (e.g., login-based identifiers, randomly assigned identifiers, network-based identifiers), along with other information (e.g., browser information and type, language, screen size, supported technologies, etc.), may be stored or read on your device in order to recognize it whenever it connects to an application or website for one or more of the purposes set forth herein.
Most of the purposes explained in this text depend on storing or accessing information on your device when you use an application or visit a website. For example, a provider or a publisher/media may need to store a cookie on your device the first time you visit a web page in order to recognize your device the next time you revisit it (by accessing this cookie each time you do so).
Advertising presented on this service may be based on limited data, such as the web page or application you are using, your non-precise location, device type, or the content you are interacting with (or have interacted with) (for example, to limit the number of times a particular advertisement is presented).
A car manufacturer wants to promote its electric vehicles to environmentally friendly users who live in the city after working hours. The advertisement is presented on a page with related content (such as an article on climate change measures) after 6:30 p.m. to users whose location does not precisely suggest that they are in an urban area.
A major watercolor manufacturer wants to run an Internet advertising campaign to publicize its latest range of watercolors in order to reach both amateur and professional artists and, in turn, avoid displaying the ad alongside other unrelated content (e.g., articles on how to paint a house). The number of times the ad has been shown will be detected and limited so as not to show it too many times.
Information about your activity on this service (e.g., the forms you fill out, the content you are consuming) may be stored and combined with other information held about you or similar users (e.g., information about your previous activity on this service and on other websites or applications). This will then be used to create or enhance a profile about you (which may include possible interests and personal aspects). Your profile may (also at a later point in time) be used to show you advertising that may be more relevant to you based on your likely interests, either by us or by third parties.
If you read several articles about the best bicycle accessories on the market, this information could be used to create a profile of your interest in bicycle accessories. This profile can be used or enhanced in the future, through the same or a different website/application, to present you with brand-specific bicycle accessory advertising. If you also visit a vehicle configurator on a luxury car manufacturer's website, this information could be combined with your interest in bicycles to refine your profile to assume your interest in high-end bicycle accessories.
A clothing company wants to promote its new collection of high-end baby clothes. It contacts an agency that has a network of high-income clients (such as high-end supermarkets) and asks the agency to create profiles of young parents or couples whose high income and recent parenthood can be assumed so that these profiles can then be used to display advertising within partner applications based on these profiles.
The advertising displayed on this service may be based on your advertising profiles, which may reflect your activity on this service, on other websites or applications (such as the forms you interact with or the content you view), your possible interests and personal aspects.
An online retailer wants to promote a limited sale on running shoes. It wants to target that advertising to users who have searched for running shoes on its mobile app in the past. In order to present you with the relevant ad within the app. Tracking technologies may be used to determine your previous use of the mobile app to search for running shoes.
A profile that has been created for the display of personalized advertising in relation to a person who has searched for bicycle accessories on a website may also be used to display the relevant advertisement for bicycle accessories on a mobile application of another organization.
Information about your activity on this service (for example, the forms you interact with or the non-advertising content you view) may be stored and combined with other information about you (for example, your past activity on this service or on other websites or applications) or about other users with similar characteristics. This is then used for the creation or enhancement of your profile (which could include, for example, your possible interests and personal aspects). Your profile can be used (also in the future) to present content that seems more relevant to your possible interests, for example, by adapting the order in which content is displayed to make it even easier to find content that matches your interests.
On a social media platform you have read several articles about how to build a tree house This information could be added to a given profile to indicate your interest in nature-related content as well as DIY tutorials (with the goal of enabling content personalization, so that in the future, for example, you will be shown more blog posts and articles about tree houses and log cabins).
You have watched three videos about space exploration on different television applications. An unrelated news platform with which you have had no contact in the past creates a profile based on that viewing behavior by flagging space exploration as a topic of possible interest to you for other videos.
The content presented to you on this service may be based on a content personalization profile, which may reflect your activity on this or other services (e.g., the forms you submit or the content you view), your possible interests and personal aspects. An example of this would be tailoring the order in which content is presented to you, so that it is easier for you to find (non-advertising) content that matches your interests.
You have read some articles about vegetarian food on a social media platform. Subsequently you have used a cooking application of a company unrelated to the former platform. The profile that has been created about you on the social media platform will be used to show you vegetarian recipes on the welcome screen of the cooking application.
You have viewed three rowing videos on different websites. A video platform, unrelated to the website on which you have viewed the rowing videos, but based on the profile created when you viewed that website, will be able to recommend 5 more rowing videos to you when you use the video platform through your TV.
Information about what advertising is presented to you and how you interact with it can be used to determine how well an advertisement has worked for you or other users and whether advertising objectives have been achieved. For example, whether you viewed an ad, whether you clicked on it, whether that subsequently led you to buy a product or visit a website, and so on. This is very useful to understand the relevance of advertising campaigns.
You have clicked on an advertisement on a web page/media about discounts made by an online store on the occasion of "Black Friday" online and subsequently purchased a product. That click you made will be linked to that purchase. Your interaction and that of other users will be measured to know the number of clicks on the ad that ended in a purchase.
You are one of the few people who have clicked on an ad promoting a "Mother's Day" discount from an online gift store within a website/media application.
The media outlet wants reports to understand how often you and other users have viewed or clicked on a particular ad within the app and, in particular, the "Mother's Day" ad to help the media outlet and its partners (e.g., advertising agencies) optimize ad placement.
Information about what content is presented to you and how you interact with it can be used to determine, for example, whether the (non-advertising) content has reached your intended audience and matched their interests. For example, whether you have read an article, watched a video, listened to a podcast or viewed a product description, how much time you spent on those services and the web pages you visited, etc. This is very useful to understand the relevance of the (non-advertising) content shown to you.
You have read a blog post about hiking from a publisher/media mobile app and followed a link to a recommended and related post to that post. Your interactions will be recorded to indicate that you found the initial hiking post useful and that the post was successful in gaining your interest in the related post. This will be measured to see if more hiking content should be published in the future and where to place it on the home screen of the mobile app.
You have been presented with a video on fashion trends, but you and other users have stopped watching it after about 30 seconds. This information will be used to assess the optimal duration of future fashion trend videos.
Reports can be generated based on a combination of data sets (such as user profiles, statistics, market research, analytical data) regarding your and other users' interactions with advertising (or non-advertising) content to identify common characteristics (e.g., to determine which target audience is most receptive to an advertising campaign or certain content).
The owner of a bookstore operating on the Internet wants to have business reports that show the proportion of visitors who have visited his site and left without buying anything or who have consulted and bought the last published autobiography, as well as the average age and gender distribution for each of the two groups of visitors. Subsequently, data related to your browsing on their site and your personal characteristics are used and combined with other data to create these statistics.
An advertiser wants to have a better understanding of the type of audience that interacts with its ads. It therefore turns to a research institute in order to compare the characteristics of users who have interacted with the ad with the typical attributes of users of similar platforms on different devices. This comparison reveals to the advertiser that its advertising audience is primarily accessing the ads through mobile devices and that their age range is likely to be between 45 and 60 years old.
Information about your activity on this service, such as your interaction with advertisements or content, may be very useful for improving products and services, as well as creating new ones based on user interactions, audience type, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.
A technology platform operating with a social media provider observes a growth in mobile application users and realizes that, based on their profiles, many of them are connecting via mobile connections. The platform uses a new technology to display ads in an optimal format for mobile devices and with low bandwidth to improve its performance.
An advertiser is looking for a way to display ads on a new type of device.
The advertiser collects information about how users interact with this new type of device in order to determine if it can create a new mechanism to display advertising on that type of device.
The content presented on this service may be based on limited data, such as the web page or application you are using, your non-precise location, device type, or the content you are interacting with (or have interacted with) (e.g., to limit the number of times you are presented with a particular video or article).
A travel magazine, to enhance travel experiences abroad, has posted on its website an article about new courses offered by an online language school. The school's blog posts are inserted directly at the bottom of the page and are selected based on the user's non-precise location (e.g. blog posts explaining the course curriculum for languages other than the country where the user is located).
A mobile sports news app has launched a new section of articles on the latest soccer matches. Each article includes videos hosted by an independent streaming platform showing highlights of each match. If you fast forward a video, this information can be used to determine that the next video to play is shorter in length.
Your information may be used to monitor and prevent unusual and potentially fraudulent activity (for example, in connection with advertising, or activity by bots), and to ensure that systems and processes are working properly and securely. It may also be used to correct any problems that you, the publisher/media or advertiser may encounter in the delivery of content and advertisements, as well as in your interaction with them.
An advertising intermediary delivers ads from various advertisers to its network of partner websites. It observes a large increase in the number of clicks on ads related to an advertiser and uses data on the source of the clicks to determine that 80% of the clicks are coming from bots rather than humans.
Certain information (such as an IP address or device capabilities) is used to ensure technical compatibility of the content or advertisement, as well as to facilitate the delivery of the content or advertisement to your device.
Clicking on the link in an article can usually redirect you to another page or to another part of the article. To do this: 1) Your browser sends a request to a server linked to the web page. 2) The server responds, redirecting you to the article, or part of the article, you requested. This response uses technical information that is automatically included in the request sent by your device through your browser. This technical information is used in order to correctly display the information or images that are part of the requested article. Technically, this exchange of information is necessary to display the content you see on your screen.
Choices you make with respect to the purposes and entities listed in this notice are stored and made available to those entities in the form of digital signals (e.g., in the form of a string of characters). This is necessary to enable both this service and the entities to honor such preferences.
When you visit a website and are given the opportunity to choose whether or not to consent to the use of profiling for targeted advertising, your choice is saved and made available to advertising providers so that the advertising they present to you respects that preference.
Information in connection with your activity on this service may be collated and combined with other information about you from a variety of sources (for example, your activity on a separate online service, your use of an in-store loyalty card, or your responses to a survey) in support of the purposes explained in this document.
In support of the purposes explained in this document, your device may be considered to be linked to other devices belonging to you or your household (for example, because you are logged into the same service from both your phone and your computer, or because you may have used the same Internet connection on both devices).
Your device may be distinguished from other devices based on the information it automatically sends when accessing the Internet (e.g., the IP address of your Internet connection or the type of browser you are using) in support of the purposes outlined in this document.
With your agreement, certain specific characteristics of your device may be requested and used to distinguish it from other devices (e.g., installed fonts or plug-ins and screen resolution) in support of the purposes explained in this document.
